A purely competitive firm is a firm that doesn’t care about profit or market share. They are not motivated by financial gain or any other external reward. Their sole motivation is to create value for their stakeholders.
The only real success a company has is their shareholders. They have a huge team that they have a lot of experience with and they have a lot of experience with a lot of other companies that they’ve hired.
The reality is that most businesses are not purely competitive. Many of them are actually highly competitive but not purely (that is, they try to out-compete others but not out-compete themselves). In our study of two hundred thousand firms, we found that a quarter of them were purely competitive, and the rest were mixed.
So we’re not talking about a bunch of people who compete in a very specific way, we’re talking about businesses that compete for a competitive advantage. In our study of one hundred thousand firms, we found that a third of them were purely competitive, but only a third of them actually cared about the competitiveness of their rivals.
We also found that a quarter of a dozen of them had no time for social media, and some were only social media. So if you were a social media-watcher, you were just a social media-watcher.
But it’s not like companies don’t have social media users, we just haven’t focused enough on how they use it, which is why we don’t have a lot of data about this. But by and large, social media isn’t the place to go to get information about competitive firms. That’s where someone like us comes in.
The data we’ve gathered so far shows that social media usage by firms is a bit more mixed than we would like. In fact, a lot of firms are very social media-friendly, but when I did an interview with one firm that had a couple hundred social media users, the main issue they had was that their social media was very, very limited and didn’t really work with their online strategy.
We believe that social media is very useful for firms to have a presence on and use it to build brand awareness, engage with their customers, and sell their products. But some of the firms we’ve spoken to have a problem with their social media presence. That’s because they lack a clear online strategy.
We’ve been on social media for a decade and we only have one social media account, and we don’t have a clear social strategy (see “social media strategy” below). We’re not trying to market ourselves as a social media company, just as we have no clear social strategy.
When we started getting new social media accounts and the same old strategies to sell our products to social media companies, we decided that we had to create a new social media strategy, because we are not allowed to use facebook or twitter. Weve been trying to market ourselves as a social media company and I am very happy to say that I am very happy and thankful to have such a good social media company.