Marketing Contributor

Most nonprofits in the United States have a social media policy. These policies set out the types of content and what can or can’t be said on social media. They also outline specific guidelines for online conduct.

Of course, a nonprofit is a business, and all of the policies and guidelines have to fit into the company’s business model. So it makes sense that an organization’s social media policy should reflect the organization’s business model. With this in mind, here’s what social media policies should look like for nonprofit websites.

The best way to geternlng off of these policies is to create a page with a lot of content and rules. Don’t make it too “just like Facebook,” but make sure that any rules you post on Facebook should say that’s what you want to accomplish.

I think one of the most important factors in social media policies is that they should be easy to follow. It should be obvious what your social media policy says.

I know its not going to be easy to follow a social media policy for a non profit, but the best way to get off of any social media policy is to create a page with lots of content and rules. Do not make it too just like Facebook, but make sure that any rules you post on Facebook should say thats what you want to accomplish.

I’m a big advocate of making social media policy easy to see. I know that if you want to have a business page and you want people to link to your page, it is a good idea to put that business page on Facebook. But I’m also a big proponent of making the policy easy to read. To me, a good policy should be easy to read and understand, so I think it is important that a non profit is able to make social media policy easy to follow.

On the other hand, there are people who just want to make Facebook posts that say, “I don’t give a shit what you think of me”, or “I don’t care what you think of me”. They don’t read the social media policy, they just hit the “like” button. If someone tells you that you can’t post on Facebook, it really has no impact on whether or not you will be allowed to post on it or not.

I think it is important to have a policy that is clear and simple. If you choose to post a picture or video on Facebook (or any other social media) that is in violation of the social media policy, you are no doubt going to be reported. We see this all the time when people post pictures of themselves doing something they are not allowed to do.

For non-profits, this is really all about “compliance.” If your social media policy is clear and you have all the requirements and permissions, then it can be enforced. It is important to note that it is not necessary to post anything on Facebook or any other social media for a company to be considered compliant. Many companies have policies that make it clear they will not be accepting non-compliant posts.

Companies with such policies are often the ones who are first to accept non-compliant posts and often get their complaints thrown into the system by other companies. You should be considering those who are being overly strict when it comes to compliance as well. Just because it is not explicitly written in their guidelines doesn’t mean they can do whatever they want.