It’s a simple fact of life that we are inundated with content. I’m not saying that you should stop reading, but if you can’t, that means your content isn’t worth reading.
At some point content gets so large that it starts to drown out the voice of reason, the voice that says, “Hey, I don’t want to read this crap.” Instead, you need to be proactive, to take your content out of the flood and read it.
The fact is that the most common complaint in the world about sites like this is that they will always focus on the “main stream” or the “content” that is being presented. The reason that content keeps piling up is because a site is still the same, just as it was with books. If you didn’t get the latest book on the subject you should be able to tell the world that your site is a site.
This is why we can’t be negative about sites like this. For example, there are many sites that will tell you you’ve got an extremely high traffic and a nice high conversion rate. This is because their conversion rate is higher than the average for the topic. They aren’t just posting about the content they love to talk about.
This is what I mean by the “magic number” for sites in the industry that you should be posting about. It is a measurement of how many times your site has been seen in the past three months. It is not merely the number of views, but the number of users who are seeing your page. In other words, it is how many people are actually seeing your content.
For any site to have any sort of following, you must have a large amount of users who are actively reading your content. This number is most likely much higher than the average, because you will also have to make sure that your visitors are actually finding your content interesting or useful. A lot of the time I find that sites like Vinge, Digg, or Reddit have a much higher conversion rate than Facebook, Twitter, or LinkedIn.
This is kind of like a paradox: Facebook doesn’t have a lot of followers, but a lot of them are active and engaging. This is why it is difficult to find a big site that doesn’t already have a following. But Facebook probably is one of the few places that even the biggest sites don’t have a large following yet; it’s still one of the most popular social media sites on the web.
So while sites that have a large following get lots of traffic, they tend to generate a lot of traffic as well. As a result, the quality of the traffic tends to be much higher.
So does that mean that sites that are popular with a large following generate a lot of traffic, while sites that have a small following generate little traffic? Definitely. But the problem is that sites with a small following tend to be much more difficult to maintain a large following. This makes it much harder for them to attract the kinds of quality traffic that a big site can generate.
Of course, if the content on a small site is of top quality, it may be very difficult to get that kind of traffic. But if you can get a large number of visitors, you’re likely to make a lot of money while you’re at it. A lot of people will be interested in your site because it’s a good source of information.