This article has a pretty high level of speculation. For example, one might think that consumer engagement with social media is something that only exists in the realm of fantasy. However, in reality, it’s the only thing that exists.
I think that the best answer is that social media has become a tool that most of us have used to express ourselves in an authentic way. Most of us are talking about our social media accounts with friends and family, and talking about our jobs and interests with coworkers and other people we work with. Our social media accounts are basically our online social lives, and as such, we have the opportunity to express ourselves in a way that is truly authentic to our online identities.
This is a good point. But I think there are two more important things to keep in mind. First, social media is more than just expressing ourselves in an authentic way. It’s also a great way to connect with people and form relationships in our offline lives. Second, the most successful brands (and companies) in the world have realized that when they engage with their social media accounts they are actually being very authentic with those accounts.
It’s very easy to look at Facebook as a “me too” or “myself” and think, “Wow, that’s incredible.” It’s also really easy to look at Twitter and think, “Wow, what a massive social media revolution that is.” Twitter is a great platform for people to connect with others, and it’s been a very successful platform for me.
We see it a lot on blogs and discussion sites, but it isn’t too uncommon for consumers to use social media in ways that aren’t entirely productive. For example, it’s easy to get a lot of information on blogs but it’s easy to get a lot of information on Twitter. I think a lot of people are just not aware of how much information there is on social media.
In our studies, we found consumers spend less time on social media and are more likely to read more blogs about it. Additionally, our own surveys found that a small percentage of consumers actually spend a lot of time on social media. When we asked consumers what they did on social media, they said they read a lot of blogs, followed other blogs, and followed blogs by people they follow.
One of the reasons we don’t have “consumer engagement” data is because consumers don’t actually use social media. Most social media platforms are not part of the Facebook ecosystem. Most people wouldn’t even know that the platforms exist. With that said though, the fact that consumers are reading blogs and following blogs and checking out blogs that people they follow and people they follow them as well is very telling about what they’re interested in.
People are likely to talk to their friends, family, and partners, but not necessarily to a blog. Consumers also are likely to engage with and follow blogs that they are friends with or family members with. Blogs are just a way for consumers to interact with each other and that’s about it.
And for marketers, it’s just a way to engage with consumers. And that’s about it. In other words, it’s not like we’re trying to sell a product or a service or anything, it’s just a way to engage with people.